Savvy Businesses to Exploit Trade Show Attendance in Bad Economy
Illustrating the resilience and importance of select trade shows in a down economy, the Craft & Hobby Association 2009 Winter Convention & Trade Show, to be held January 25-28 at the Anaheim Convention Center in Anaheim, California, will feature more than 50 new exhibitors and an additional 75 that have expanded their booth space from last year’s event. This group of exhibitors represents over 15% of the anticipated 750 exhibitors which will be showcasing thousands of new products to 15,000 attendees from around the world.
Among the manufacturers to be featured in the New Exhibitors Show section is Ribbon Connections Inc, booth number 2710. In keeping with the Show’s green theme, the company will introduce ribbons and accessories made of 100% natural materials at the Winter Show. The natural ribbons and tapes come in cotton, silk, linen, and rayon, and many are available in a variety of colors. Total Class Creative, booth number 2601, will also unveil their “We’ve Got Kids Covered” line. These easy-to-assemble girls’ and boys’ craft kits include instructions and materials for play environments, furniture and dress-up.
Other new exhibitors include Spiral Eye Needles, and their award winning open eye, easy-to-thread hand sewing needles. The only hand sewing needle made in America, Spiral Eye needles are made of 100% stainless steel, making them hypoallergenic and more flexible than the traditional needles that are made from steel and then plated with nickel. Attendees will find supply storage solutions at Wall Control Storage Systems, booth 2804, and instructional books at Stackpole Books, booth 2807, that will feature the brand new Creating Candles, which illustrates how to make 104 different kinds of candles with over 1,000 color photographs and step-by-step instructions. For a complete list of new exhibitors, visit http://www.chashow.org/.
In addition to the new exhibitors at the 2009 Winter Show, will find that 75 returning exhibitors expanded booth space, for a total increase of 15,563 square feet. Several industry leaders, including EPSON America, Inc., Prima Marketing Inc, and Ranger Industries have opted to expand the square footage in their booths. Some of the largest booth increases come from Cra-Z-Art, with 1,100 more square feet, Colorbok, which has expanded by 800 square feet, as well as Ultra-Pro and Crayola LLC, which both have expanded by 700 square feet.
“CHA’s new and returning exhibitors realize how important trade shows are in a down economy – nowhere else can you showcase your products and network with so many key buyers from around the world,” said Steve Berger, CEO, CHA. “These exhibitor members are a promising sign that the 2009 Winter Show continues to be a vibrant and cost effective investment for the craft and hobby industry.”