Email received today, "Scenic Route has determined this week that they officially will not have a booth at CHA and feels that given the current economic climate within the industry that it is best to release a new line and offer a discount on the new release to customers as an alternative to having a booth at the show. Scenic Route will begin taking pre-orders on the new release next week, with an anticipated ship date of mid-February. Next week you will receive information from Scenic Route on the new release including images, sku's and pricing. "
I *love* Scenic Route - so really hope they weather the storm!
Some other sneak peeks...
Piggy Tales
2 comments:
Not necessarily bad news,of such news are rumours and lack of confidence found. It's disappointing for attendees.... I think it could be prudence rather than panic; after all if you don't need to spend 10s of thousands of dollars promoting yourself to people who already know about you, why would you? A mailshot and advertising plan for new launches levels the field for retailers who do and don't attend the shows and of course, can be done in time with manufacturing dates which also avoids all the pre-order hassle and disappointments. Who knows.
OMG I hope they do too
Jx
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