Monday, January 12, 2009

Press Release...

Design Objectives and BasicGrey Agree to Part Company

By mutual agreement Design Objectives and BasicGrey have decided to draw a close to their trading partnership in the UK. Both companies wish to stress that this separation is purely strategic and each party wishes the other every success for the future.

Design Objectives is seeking to continue to develop the card making, scrapbooking and jewellery sectors utilising its own brands (Anita’s, Papermania & X-cut) supplemented with strong licensing opportunities and 3rd party brands that offer broad appeal to both card makers and scrapbookers alike.

BasicGrey, a leading US manufacturer of designer scrapbook paper and paper crafting accessories, wants to regain control of branding, placement and marketing in the UK territory. Products will now be available through Netherlands-based European distributors Kars & Co BV and ScrapbookMate.

Design Objectives continues with its unparalleled support of craft retailers through powerful consumer campaigns launching and promoting exciting new products and innovations via which now has a membership of over 215,000 registered users and receives average monthly page downloads of over 6 million! Retailers are further supported through the growing sales of DO’s Creativity! Magazine with an estimated readership of over 150,000 crafters and the new Creativity Life magazine with an estimated readership of over 50,000 consumers. These titles along with the consumer websites provide exciting consumer inspiration along with details of the very latest new products, driving high levels of retail footfall and demand throughout the craft retail sector.

Design Objectives will continue to clear inventory of Basic Grey throughout 2009, details of which are available at or by contacting customer care on 0845 450 3900. Any UK retailer customers with any questions or concerns relating to this press release statement are invited to contact Design Objectives directly by emailing or by contacting BasicGrey at

Editors Notes:
For further information and photography please contact Marketing Assistant Becky Rattue at or call 01202 811000.

1. is the UK's leading craft website and is packed with hundreds of FREE projects, top tips and an interactive crafters chat forum.
2. Creativity Magazine has a readership of over 150,000 crafters and is sold exclusively from over 500 craft retail locations throughout the UK.

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