I have had an interesting few years...
If you have been following the journey of docrafts - new brands, new products, new techniques, new direction...then you pretty much have an inkling of how my working days have been spent!
I am incredibly proud of the AWESOME product that my team has delivered. When I first stepped into my role at docrafts, I had my work cut out for me. It was a company with a lot of heart and soul, but very little product expertise or direction. Our most recent launch of Little Venice Cake Company cake decorating equipment in September really was the icing on the cake. You could call it a personal labour of love (and indulgence..)
I have some pretty exciting developments in the pipeline for our Xcut brand... and 2012 is already shaping up to be another exciting year for my team.
BUT - it has not all be fun (you may think I am a good time girl... but there is a whole lot of blood, sweat and tears ;) My dad was diagnosed with Acute Myloid Leukemia just before the summer. It floored me. This invincible hero of mine suddenly aged over night, and I had to face the reality that he could die.
My big bro and I developed a crazy concept (when we were holed up in the hospital on a particularly hot Sunday) of taking photos in random places in our KAPOW pose! It instantly became our trademark stance for photos, and we have introduced all of our family and friends to it. We like to think it is worthy of a charitable cause... KAPOW CANCER! (It has a ring?!)
Anywho - I am signing off with our team KAPOW in Shanghai.